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Lure Fishbar

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“A surplus of seafood and white-leather banquettes.” nymag

Cuisine:  Seafood, American, American (New)
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It’s easy to get the idea that all SoHo restaurants are cynical ploys to separate gullible diners from their hard-won cash. That was Frank Bruni’s take when he first visited Lure Fishbar in September 2004, not long after it opened. He awarded one star in a lukewarm January 2005 review, setting a new... Read More
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Lure Fishbar - 142 Mercer Street, New York, NY 10012 212.431.76766 Train to Bleecker Street or N/W/R to Prince Streetwww.lurefishbar.com I've been wanting to come here ever since I heard about their amazing happy hour special--$1 oysters and littleneck clams! How could you go wrong? Aside from t... Read More
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The decor for this restaurant is phenemonal! As soon as I walked in, I felt a sense of tranquility which was enhanced by the exceptional service we received. The dining room mimics the feel of a luxurious yacht but without the stuffiness that lot of teak usually inspires. Lure has a very comfo... Read More
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[Photo: Hamish Robertson] We've said it before, but this is a story that bears repeating. When the history of Lure Fishbar is written, the best thing that will have ever happened to the restaurant will be a gigantic fire. A year after they bounced back from the great Prada fire, the restaura... Read More
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Lure Fishbar is rarely on anyone’s list of the city’s top seafood restaurants, and we always wondered why not. Chef Josh Capon’s end-of-summer appetizer of scallops and slab bacon just reinforces Lure’s strengths. “Even at the worst catering event in the world, scallops and bacon are good. To me the... Read More
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[Kalina, 11/06/04] We hear through secret—and very well-placed—back channels that John "Lever House/Chinatown Brasserie" McDonald's Lure Fishbar, damaged in January's Great Soho Fire, is set to reopen (somewhat quietly) this Friday, nautical-luxe interior fully restored. Improvements in... Read More
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John McDonald sends along this photo of his Lure Fishbar chef, Josh Capon, preparing to have his head bitten off by a monster king crab. It's king crab season at Lure, people, and The McDonald, who himself captioned this photo as simply, "Huge," wanted you to know. Go get these beasts ... Read More
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The theme for today is restaurant survival. All day long, we'll be running items on venues that have, for one reason or another, out-lived their expected life span or Deathwatch sentence. We may obsess over a venue's demise now and then, to be sure, but we can certainly appreciate a good survival ... Read More
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This week I am taking a break from a full review to cover some variations on hamburgers found in New York City restaurants. The following are either foods inspired by the hamburger that are not themselves hamburgers, or hamburgers inspired by other hamburgers. Lure Fish Bar As Adam noted i... Read More
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NYC Food Guy finally made the pilgrimage to Lure’s subterranean location on the corner of Prince and Mercer and this is what awaited me. Looks pretty delicious doesn’t it? Find out why it didn’t live up to my expectations after the break. (more…) Read More
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