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| | Swich | | | “A hipper-than-thou panini shop that can be forgiven its excesses for its excellent sandwiches and world-class potato chips.” —nymag | | Cuisine: Sandwiches |
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| | | | | | 104 8th Ave., btwn. 15th & 16th Sts. (212)488-4800 Hours: 7 days a week, 11AM- 11PM (soon to keep hours until 2AM). The newest player in the lunch arena, Swich, short for sandwiches, attempts to put itself on the map with pressed sandwiches. This modern, lunch cafeteria is sparsely outfitted ... Read More | | | | | | Swich has been on our list ever since Michael wrote about it on his site but we just never find the right excuse to be in the neighborhood. Until today! We stood in front of the extensive pressed sandwich menu for a very long time before deciding upon the Trojan Horse and the Cuban. The addition of... Read More | | | | | | Because all the sandwiches are pressed fresh at Swich, they're not exactly meant to be stuffed in a bag for lunch an hour and a half later. On the other hand, they're pretty good to begin so even with the late lunch, they're not so bad. Today we tried the Thanksgiving Every day, which is exactly as... Read More | | | | | | A 30 minute gap between meetings forced us to break one of the unwritten tenets of LUNCH (no repeating lunches unless a minimum of 2 months have passed). Not only did we break the rule, but with barely 2 weeks gone by, we broke it in glorious fashion at Swich. We can, however, report that we tried ... Read More | | | | | | From Serious Eats: New York In honor of the anniversary of the Wall Street Crash of 1929, Swich Pressed Sandwiches is selling sandwiches for only 67¢ (1929 prices) tomorrow from 11 a.m. to 1 p.m. Original prices range from $6.75 to $8.95. 104 8th Avenue, New York NY 10011 (b/n 15th and ... Read More | | | | | | This Wednesday, Swich rolls back the prices of its sandwiches to 67 cents. Read More | | | | | | We are suckers for a good marketing concept, as you may know. So when an email arrived earlier to tout the post-plywood sandwich shop and design concept Swich, we'd be lying if we said there wasn't a fainter or two in the Eater newsroom. The concept brings together the design house The Apartment w... Read More | | | | | | Customers at Chelsea’s Swich kill time waiting for their panini with one of the strangest of New York restaurant entertainments: SwichTV, a continuous loop of weird, soundless, Dada-like performances by random people shown on a big flat-panel display. (Two typical examples can be seen above.) Owne... Read More | | | | | | Before you bite into one of the signature hot-pressed sandwiches invented by first-time restaurateur John Gargiulo, you will notice the vibrant green interior, employees in design-savvy uniforms, and a custom-designed heimlich maneuver sign hanging in Swich, his new 8th Avenue eatery. With a log... Read More | | | | | | Tomorrow, 11:30 AM will mark the opening of Swich, John Gargiulo's re-thinking of the sandwich shop genre in Chelsea. He's opening in a town not lacking in transporting sandwich experiences, so our man has his work cut out for him. With that in mind, let's commence the information drop. Maximum K... Read More | | | |
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